Ethiopian Media Authority signed a MoU with the Ethiopian Capital Market Authority to cooperate in the advertising sector.

Ethiopian Media Authority has signed a memorandum of understanding with the Ethiopian Capital Market Authority to cooperate in the distribution of stock sale announcements.

Speaking at the event, Director General of the Ethiopian Media Authority, Mr. Mohammed Idris, said that advertisements with distorted content in various media will cost society and the country at large. If the advertising sector is not governed by law and order, it will harm fair trade competition and it will cause the society to various economic and social problems.

He added that a coordinated system is needed to reduce the problems that may occur before the society is exposed to various problems.

Director General of Ethiopian Capital Markets Authority, Dr. Bruk Taye, on his part, said that we have been able to reduce the problems that occur in the sector by working in cooperation with the authority in the past. This memorandum of understanding signed will help us to do a better job in the future by creating a coordinated system.

According to the agreement, the two Authorities will work together in creating awareness among media and advertising professionals.