One of the tasks assigned to the Ethiopian Media Authority by the proclamation is to build the overall capacity of the sector. To fulfill this task and responsibility, the authority carries out a wide range of knowledge and skills training and capacity building activities for media and advertising professionals, media owners and managers.

In addition, it works to create awareness among the community in the media and advertising sector, as well as ways to prevent hate speech and disinformation, in order to ensure knowledge-based media and information use.

In this regard, the institution is conducting training and capacity building activities on research-based topics to contribute to the overall development of the country and the people.